Business, Money, and Trading Blog

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The list—your target market

target market 300x204 The list—your target marketBefore you pick up the phone, you need to draw up a list of likely prospects from your target market. There is no one ‘right way’ of making a list. You can compile a list from the phonebook, but the problem with such a list is that you often won’t know anything about the company and may waste time either researching endlessly or ringing people who have no interest in your business. Read the rest of this entry »