Uniqueness
Many businesses based around a hobby are successful because what they are offering is unique.
Large retailers, travel companies and the like steer clear of what is often referred to as niche markets. The last thing they want is a large amount of their store shelf space clogged up by products that relatively few customers will be interested in.
Therefore your unique selling point could be that you’re offering hard-to-find items such as books, memorabilia or even specialist holidays. Read the rest of this entry »