From Delite Landscape design:
• Probus clubs—John Pettit talks to Probus groups once a year in all three cities he has stores in.
• Gardening groups—John and staff members frequently talk at local gardening groups on specific topics, such as how to prune roses, and inner-city gardening. Read the rest of this entry »
Study case from Delite Landscape Design:
Delite Landscape Design’s target markets are property owners and renters, but John Pettit decided they would be too difficult to reach. Instead he’s decided to target real estate agents and developers to encourage them to promote Delite’s balcony services to their clients. Read the rest of this entry »
Study case from Blue Gum Restaurant:
Blue Gum Restaurant decided that it wanted to market its function room to corporate clients for team-building dinners and other events, such as social dinners after board meetings. Tania James and Bill Johnson share the restaurant’s telemarketing. Read the rest of this entry »