Sometimes Instant Income doesn’t come from outside sources. Instead, it comes from keeping more of the money that’s in your bank account already. Remnant advertising helps you to spend substantially less on your display advertising because you’re buying leftover ad space that the newspaper or media outlet is willing to sell at a smaller profit margin. Read the rest of this entry »
Offer to interact with the audience via call-ins. Talk show hosts love to get their listeners involved, with interview guests solving listeners’ problems or otherwise providing interaction with listeners. If you are confident enough to answer unscripted questions, and if the talk show uses a call-in format, you can create a lively exchange on the air. Read the rest of this entry »
Talk radio is pure entertainment. The more interesting and lively you can be on the air, the longer the show’s listeners will stay tuned. And if you can keep them intrigued enough to hang on through the commercial breaks—well, you have done your job, and the talk show host may even invite you back. Read the rest of this entry »
Take a look at the following example:
Hi, Mr. Producer, my name is Bill Jeffries, and I’m the Divorce Detective. I give listeners strategies for discovering whether their spouse or girlfriend is cheating. I’ve been a private investigator for more than 23 years, and I’ve got stories that will captivate your audience. I love taking call-ins. In fact, in just 12 seconds or less, I can tell any caller whether they’re headed for the divorce court. Did you receive the package I e-mailed you yesterday? Is this a topic that your show can use? Read the rest of this entry »
You have just two opportunities to impress hosts and program directors enough to put you on the air: (1) when you send an advance package of literature, and (2) when you telephone them to follow up. Your press kit—preferably sent as a PDF file via e-mail—should be professional looking, concise, and up-to-date. Read the rest of this entry »
Use movie tie-ins. Tie your product, service, message, or expertise to a current movie. For example, Michael Moore’s controversial documentary Fahrenheit 9/11 provided tie-ins with political topics, patriotism, the war in Iraq, and questions about President Bush’s credibility. The Notebook dealt with aging parents and Alzheimer’s disease. The Day After Tomorrow highlighted disasters associated with global warming. Read the rest of this entry »
There are many ways to get on radio and television talk shows, but when it comes to doing things right, I turn to my own media advisor, Michelle Anton. She was executive producer for the Dr. Laura Schlessinger Show, reaching more than 15 million listeners. Read the rest of this entry »
Thus, she garnered the mass media exposure she was looking for. An astounding 14 million people watched the inaugural show. And though Cheryl was ultimately dismissed from the competition, she parlayed her participation on the show into an amazing radio “tour” that led to an entirely new consulting business, where Cheryl now coaches emerging inventors on their product development and marketing. On the radio, she talked about moving from idea to market in 365 days or less. Read the rest of this entry »
But local businesses, too, can benefit by telling their story, creating an on-air offer, and providing authoritative information before competitors have a chance to do so. Cheryl Scales is one business owner who mastered the use of radio to build her business. Read the rest of this entry »
Media outlets are not your marketing department. But you can encourage them to run your story by writing a press release that is so compelling, and that provides such important information for their readers, they wholeheartedly want to use it. Read the rest of this entry »
