Running business either offline or online is not easy because there are lot of business problems that can come unpredictably. If you are a business owner, you are required to be able to deal with all business problems such as: salary, sales rate, and tax problem well. Read the rest of this entry »
Media outlets look for news and stories that will appeal to the widest possible audience. The more your press release speaks to a wide variety of readers, viewers, or listeners, the more likely it is to be covered by media outlets. Read the rest of this entry »
Encourage your customer to tell you about any secondary benefits she derived later from your product or service—especially benefits that might have been unexpected but were equally valuable. Ask whether she knows of other people who also benefited from working with you—and specifically what those folks said about their experience. Read the rest of this entry »
Next, ask your client or customer what her life or business was like before she discovered your product or service. Urge her to reveal what the challenges were. Try to get her to describe her woes in specific numbers, such as, “We were losing $3,260 a month in inventory shrinkage alone.” Read the rest of this entry »
Interviewing customers or clients is really the best way to get the copy points you’ll need in order to write a sales worthy testimonial-style ad. Of course, you should never ask your clients to write the ad; instead, ask to interview them with the intention of producing an advertisement for their approval. Read the rest of this entry »
Your satisfied customers can help you make overnight cash. In fact, even if you’ve just started in business and have just one customer or client who is willing to tell his story in print, you can write an advertisement that will bring in the money. Read the rest of this entry »
Depending on which book you read you will find a bewildering choice of techniques to choose from. However, I believe you only need to concentrate on three. We’ve already covered the most important one. Read the rest of this entry »
We all have different reasons for buying anything. Take, for example, someone buying a flight ticket. Unless it’s a holiday charter airline the people buying a seat on a flight will have different needs.
Some will be travelling on business, others holidaying and others wanting to travel as cheaply as possible.
To overcome the problem of differing needs, airlines target their marketing campaigns at different sectors. Comfort and getting you there on time will be key benefits for business travelers, while value for money might be the message for holidaymakers. Read the rest of this entry »