What makes your goods and services better than anyone else’s?
It’s not enough to simply say the word `quality’. Your USP needs to paint a picture. Bed manufacturers are a good example of this. We all know that the difference between a good and bad night’s sleep can be the quality of the bed, so a cheap bed may mean a bad night’s sleep. Buyers will therefore spend more on a bed that promises restful sleep.
Again it’s not enough simply to promise a restful night’s sleep, as most of the beds in the shop will be claiming the same thing. The unique selling point will often be to highlight how many springs or layers this bed has over its competitors. Read the rest of this entry »