Business, Money, and Trading Blog

• Interval programs and token economies: With these programs, once your customer has learned about them, she will change her behavior to take advantage of the program on the days when it is offered. Customers will visit often to accrue points toward their goal. Read the rest of this entry »

• Interval programs: These programs have a slow learning curve. This means the customer may or may not be able to take advantage of the rewards if he is not in the store when rewards are being offered. These types of programs will need support with traditional advertising to help your customers become aware of them. Read the rest of this entry »

The chance that someone will tell others about your store will increase if the customer has a good experience in your store. Which type of program is right for you? It will depend upon what you want to accomplish first or most in your store. Read the rest of this entry »

Reward programs are based on a simple idea of positive reinforcement: If you reward someone when she does something that you like, she is likely to do it again. Aaronson developed a typology of awards based on this theory,3 and he outlined the different types of reward programs as follows: Read the rest of this entry »

One of the fastest ways to make Instant Income is to advertise a special sale based upon a unique circumstance that isn’t expected to last. Perhaps you have a limited supply of something. Perhaps you have a unique set of goods that can’t be replicated in the future. Read the rest of this entry »

They believe the situation won’t last. Think about your own advertising.Why are you offering the particular product mix or service package that you’re advertising? Why are you offering it at the price you’re asking? Why are you offering it now? Is it a closeout or overstock item? Do you have an unusual reason, such as: Read the rest of this entry »

No prospect likes to think that your sole motivation as a business owner is to make tons of money from her. That idea is offensive. But if there’s a compelling reason why you’re making the offer, telling your story helps humanize you and makes your offer, your price, and your claim of urgency more credible. Read the rest of this entry »

Even better than remnant rates are standby rates, where you allow the media outlet to run your advertisement whenever it has remnant space available.You submit your artwork or commercial, along with a maximum monthly dollar amount that you’ll agree to, and the media outlet keeps your ad on file for immediate use, with no notice to you. Read the rest of this entry »

Be sure to call your advertising representative just as the space deadline is looming. Tell your representative that you would like to be notified of any remnant space that might be available “after the book is closed.” Read the rest of this entry »

Media outlets look for news and stories that will appeal to the widest possible audience. The more your press release speaks to a wide variety of readers, viewers, or listeners, the more likely it is to be covered by media outlets. Read the rest of this entry »