We all have different reasons for buying anything. Take, for example, someone buying a flight ticket. Unless it’s a holiday charter airline the people buying a seat on a flight will have different needs.
Some will be travelling on business, others holidaying and others wanting to travel as cheaply as possible.
To overcome the problem of differing needs, airlines target their marketing campaigns at different sectors. Comfort and getting you there on time will be key benefits for business travelers, while value for money might be the message for holidaymakers. Read the rest of this entry »