Business, Money, and Trading Blog

When people are first visiting your community, they are looking for some basic information to help them decide whether to join. You should provide general information about the community in an easy-to-find Frequently Asked Questions file (also known as a FAQ). This is an important first step in developing trust in your online community. Specifically, they will want to know: Read the rest of this entry »

One of the fastest ways to make Instant Income is to advertise a special sale based upon a unique circumstance that isn’t expected to last. Perhaps you have a limited supply of something. Perhaps you have a unique set of goods that can’t be replicated in the future. Read the rest of this entry »

They believe the situation won’t last. Think about your own advertising.Why are you offering the particular product mix or service package that you’re advertising? Why are you offering it at the price you’re asking? Why are you offering it now? Is it a closeout or overstock item? Do you have an unusual reason, such as: Read the rest of this entry »

No prospect likes to think that your sole motivation as a business owner is to make tons of money from her. That idea is offensive. But if there’s a compelling reason why you’re making the offer, telling your story helps humanize you and makes your offer, your price, and your claim of urgency more credible. Read the rest of this entry »

Even better than remnant rates are standby rates, where you allow the media outlet to run your advertisement whenever it has remnant space available.You submit your artwork or commercial, along with a maximum monthly dollar amount that you’ll agree to, and the media outlet keeps your ad on file for immediate use, with no notice to you. Read the rest of this entry »

Be sure to call your advertising representative just as the space deadline is looming. Tell your representative that you would like to be notified of any remnant space that might be available “after the book is closed.” Read the rest of this entry »

Sometimes Instant Income doesn’t come from outside sources. Instead, it comes from keeping more of the money that’s in your bank account already. Remnant advertising helps you to spend substantially less on your display advertising because you’re buying leftover ad space that the newspaper or media outlet is willing to sell at a smaller profit margin. Read the rest of this entry »

• Offer to interact with the audience via call-ins. Talk show hosts love to get their listeners involved, with interview guests solving listeners’ problems or otherwise providing interaction with listeners. If you are confident enough to answer unscripted questions, and if the talk show uses a call-in format, you can create a lively exchange on the air. Read the rest of this entry »

Talk radio is pure entertainment. The more interesting and lively you can be on the air, the longer the show’s listeners will stay tuned. And if you can keep them intrigued enough to hang on through the commercial breaks—well, you have done your job, and the talk show host may even invite you back. Read the rest of this entry »

Take a look at the following example:

Hi, Mr. Producer, my name is Bill Jeffries, and I’m the Divorce Detective. I give listeners strategies for discovering whether their spouse or girlfriend is cheating. I’ve been a private investigator for more than 23 years, and I’ve got stories that will captivate your audience. I love taking call-ins. In fact, in just 12 seconds or less, I can tell any caller whether they’re headed for the divorce court. Did you receive the package I e-mailed you yesterday? Is this a topic that your show can use? Read the rest of this entry »