I do, however, make a few high-priority follow-up calls on a regular basis. It’s easy to procrastinate before telemarketing. Avoidance behaviours include reading emails, clearing your desk, filing papers, ringing friends or making another cup of tea or coffee. Read the rest of this entry »
Once you’ve set up your database and recording systems, it’s time to think about slotting your telemarketing program into your busy schedule. Employing telemarketers has the advantage that your telemarketing will be done regularly. Read the rest of this entry »
You need to develop database and recording systems before you start. One of the most successful telemarketers I know uses an entirely paper-based system, but most businesses these days prefer electronic records for their database. You will probably work off a hard-copy list for initial phone calls, but as soon as a prospect warrants a follow-up call, add them to your database. Read the rest of this entry »