When they finally get to the end, the prospect says ‘yes’ or ‘no’ (mainly ‘no’) and that’s the end of the conversation. That kind of call may strike it lucky, but it’s generally a waste of a call. A good script sounds conversational, gets straight to the point and then gives the prospect an opportunity to talk. Read the rest of this entry »
Once you’ve done your preparation, you’re ready to start making the actual calls. It’s also a good idea to set up your measurement systems before you start, so you’re collecting meaningful data as you go. Read the rest of this entry »
