It is essential that you use a mechanic who is familiar with the kind of car you are buying and will spend sufficient time to look it over carefully. If the car needs to be taken a reasonable distance to get it inspected properly, make arrangements with the seller for that to be done. If the seller will not cooperate with you, go to a different dealer. Read the rest of this entry »
It’s also something that takes a bit of getting used to because most of us find silences uncomfortable. Therefore rather than wait until you’re at that crucial moment where everything depends on your staying quiet long enough to win the sale, start practicing now.
A good way to do this is to start using the silent technique next time you’re buying something. You’ll be amazed at how quickly prices come down when you simply say nothing. Read the rest of this entry »
Ideally you should give your customers as many reasons as you possibly can for buying from you, although often this isn’t possible. But the bottom line still remains – if you don’t give a good enough reason, people will buy elsewhere.
I want you to think about something you need to buy. This could be anything an essential item, luxury treat or something you buy everyday like a newspaper or carton of milk.
Now on a blank piece of paper write down the item you’ve just thought of and draw a big circle around it.
Immediately underneath your circled item write down where you intend to buy this item and draw a circle around it. Don’t give this too much thought; just write down where you’d first go to buy it.
We all have different reasons for buying anything. Take, for example, someone buying a flight ticket. Unless it’s a holiday charter airline the people buying a seat on a flight will have different needs.
Some will be travelling on business, others holidaying and others wanting to travel as cheaply as possible.
To overcome the problem of differing needs, airlines target their marketing campaigns at different sectors. Comfort and getting you there on time will be key benefits for business travelers, while value for money might be the message for holidaymakers. Read the rest of this entry »