Many inexperienced telemarketers start conversations well, but are vague at the end. James Stapleton (1997) says that when he started asking people directly for appointments, his success rate soared. If you’re going to ask someone for an appointment, think about the words you use. Read the rest of this entry »
As with any marketing, before you start you need to be clear about what you want to achieve, who your target market is, and what you have to offer that will be of interest and benefit to your prospects. Your type of business will influence the approach you take. Read the rest of this entry »
