Let’s say that your business involves you selling home-made soaps. Because your product is unique and all of your scented, bubbly delights are lovingly created, they’re considerably more expensive than traditional off-the-shelf soaps.
Limiting yourself to one price range can lead to problems and you could find, as many gift shops do, that your shop is full of `Sunday browsers’ oohing and cooing over everything, but buying nothing. The problem here is often that the prices are just out of reach of the average impulse purchaser. Read the rest of this entry »