Funnily enough some businesses really do stink—literally. A strange thought in the modern world where we have on offer about a million chemicals that can mask, destroy, enhance or modify just about any odour known to mankind. But it can be a problem. In recent years there has been a lot of research done on how human senses affect buying patterns and decisions. Read the rest of this entry »
Why Do We Need to Read Reviews before Buying Something
Reading reviews will give you a lot of inputs and feedbacks, so it is important for people to read some reviews before they buy something or you services that they need. For people who don’t want or don’t need of something, reading reviews is still a useful to add their knowledge of many things. The more they read, the more knowledge they get. We can conclude that we have to read a lot. Read the rest of this entry »
I believe that the days of the faceless employee are over and I say good riddance. Sterile workplaces, nameless faces and an overall sense of being just a number in the machine needed to go. People like personalities and I believe it is something that should be encouraged. Sure, there is a limit—we can’t have people being too overthe- top or gregarious to the point that it is intimidating, but encourage your staff to make work a reflection of themselves— it has many benefits. Read the rest of this entry »

I am a very big advocate of having a lot of fun in your workplace. This is a point which I discussed in the introduction tothis book. Having fun is not unprofessional—everyone benefits and people like to be involved. The most noticeable example I have seen of this in recent times was by a national fresh juice business that has grown to have hundreds of outlets in a very short time—Boost Juice. Read the rest of this entry »
Offer really good coffee and tea (and nice cups) [II]
Being committed to making your business better than your competitors’ means putting that extra effort and energy into looking after your customers. For those businesses that already do this they know that it works. For those who are unsure, try it and see the response from your customers. Another good idea includes having good drinking water and clean glasses, or a ready supply of plastic cups. Read the rest of this entry »
