Overcoming objections from Your Customer
The most notable difference between giving something away and selling it, is objections.
If you’ve already set up your business and you find you’re not at least on occasions getting objections from potential customers then it probably means you’re giving it away! Because customer objections are a natural part of the buying process, not the selling process.
Unfortunately many sellers misinterpret an objection as being a reason someone doesn’t want to buy, when in fact it is a clear buying signal.
As soon as the ‘but’s, and `what ifs start flowing, the inexperienced salesperson incorrectly assumes that what they thought was a potential buyer isn’t one after all. Consequently the seller’s shutters go down, the wrong message is given out to the would-be buyer, and in an instant any chance of a sale is lost.
Tips:
An objection is a buying signal