Rule 2: You Must Give Reasons to Your Customer to Buy Your Products
Ideally you should give your customers as many reasons as you possibly can for buying from you, although often this isn’t possible. But the bottom line still remains – if you don’t give a good enough reason, people will buy elsewhere.
I want you to think about something you need to buy. This could be anything an essential item, luxury treat or something you buy everyday like a newspaper or carton of milk.
Now on a blank piece of paper write down the item you’ve just thought of and draw a big circle around it.
Immediately underneath your circled item write down where you intend to buy this item and draw a circle around it. Don’t give this too much thought; just write down where you’d first go to buy it.
Done?
Now draw a line from the item and then draw another big circle. In this circle write down all the places you could actually buy this item. Write down as many places as you can think of, stopping only when there is no more space left in your circle. (If you can’t think of any alternative places to buy from then choose another item and start the exercise again.)
Finally, draw a line and another big circle from the circle where you’ve written where you’re planning to buy this item. Then write in it as many reasons as you can think of why you’ve decided to buy from this source.