7Jul
Look at What You Are Proposing to Sell
Posted by admin | Category: Business Skill, Sales | No Comments
Whatever it is you’re planning to sell, start by listing all its features and then work on the benefits.
Be imaginative here. Many of the benefits may not be immediately apparent to you even though it’s your product or service.
Start by trying to see whatever it is you are selling from different perspectives:
- Is it only suitable for everyone who shares your hobby, or could it be of use to a wider market?
- How does it compare with other like goods or services in terms of price and quality?
- How quickly can you deliver?
- Can you give five reasons why anyone should buy your product/service instead of your competitors’?
- If your product/service has no competitors, why? Some of your reasons should make excellent benefits.
Once you’ve come up with your list of benefits you’re almost ready to sell anything to anyone, but you must learn and follow the remaining two golden rules of selling.